Privacy Policy


Diamond Centre Wales Ltd takes protection of your personal information very seriously. It is important to us that we are transparent to our clients, prospective clients, visitors to our website, suppliers and professional connections, regarding our collection and use of personal information.

In this privacy policy we tell you what information we collect, how we use this information and what your rights are in respect of your personal information whether you are a visitor to our website, contact us to enquire regarding the services we offer, engage us to perform services, supply services to us or whether you are a business connection.

When we talk about personal information we are only referring to information from which an individual person can be identified.

Please read this policy carefully. If you have any queries regarding its contents or any personal information we may hold relating to you then please do not hesitate to contact Sharon James in one of the following ways:

It is important that the personal information we hold about you is accurate and current. Please keep us informed if your personal information changes during your relationship with us.

This policy was last updated on 23 May 2018. We may from time to time make changes to this policy. Any updates to this policy will be posted to our website If we make a substantial change to this policy we will advise you.


Information we collect and use includes your name, address, telephone numbers, email address, payment card details, bank details (if a supplier) and information regarding how you use our website.

We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric information). Nor do we collect any information about criminal convictions and offences.

Our website and services are not intended for children and we do not knowingly collect information regarding children.


We may collect personal information in the following ways:


Our website enables you to contact us with an initial enquiry. Where you use our ‘contact us’ facility we will ask you for your name, email address and a brief summary of your enquiry.

As you interact with our website, we may automatically collect information about your equipment, browsing actions and patterns. We collect this personal information by using cookies and other similar technologies.

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of our website may become inaccessible or not function properly.

Our website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share information about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.


You may give us your name, address, telephone numbers and email address when you contact us by either email, telephone or post to enquire about our services, where we purchase goods or services from you or if you supply us with contact details or your business card at a networking event or other meeting.


If you commission our services we will need to register you as a client and for this purpose we will need you to provide your name, address, telephone numbers, email address and payment card details. We may also require additional information which includes personal information for example your date of birth, depending on the nature of the services to be provided. We will advise you what information and why such information is required upon you engaging us or at the relevant time the information is requested.


We may receive information about you from third parties e.g. from a supplier engaged to provide services to you and which services interact with the services we deliver or from a business connection or client who has recommended our services to you.


We may collect your personal information when you engage with us on social media.


Due to the nature of our services we need to protect our premises using CCTV systems. These systems record images.


We will use the personal information we collect for the following purposes:

We must have a lawful reason for processing your personal information. Most commonly, we will use your personal information in the following circumstances:


We will only use your personal information for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

If we need to use your personal information for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal information without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.


We strive to provide you with choices regarding certain personal information uses, particularly around marketing and advertising. We will get your express opt-in consent before we use your personal information for marketing purposes.

You can ask us to stop sending you marketing messages at any time by contacting us by one of the contact methods stated above or by following the opt-out links on any marketing message sent to you.

Where you opt out of receiving these marketing messages, this will not apply to personal information provided to us as a result of the provision of services, your service experience or the historic supply of services.


In certain circumstances we may need to share your personal information with:

We require all third parties to respect the security of your personal information and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal information for their own purposes and only permit them to process your personal information for specified purposes and in accordance with our instructions.

We do not transfer information outside of the European Economic Area.


We have put in place appropriate security measures to prevent your personal information from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal information to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal information on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal information breach and will notify you and any applicable regulator of a breach where we are legally required to do so.


How long will you use my personal information for?

We will only retain your personal information for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorised use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements.

If your order includes a warranty the associated personal information will be kept for the duration of the warranty e.g. many of our items of jewellery come with a lifetime warranty in which case we will keep your personal information indefinitely.

In some circumstances you can ask us to delete your information: see Request erasure below for further information.


You have the right to:

if you wish to exercise any of the rights set out above, please contact us using the contact details stated above.

No fee usually required

You will not have to pay a fee to access your personal information (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

What we may need from you

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal information (or to exercise any of your other rights). This is a security measure to ensure that personal information is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

Time limit to respond

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.